People often confuse features, primarily benefits and value. Salespeople talk about their “value proposition” and then list the features and benefits of the product they are selling. In my mind, there is a very distinct difference between the three and

Manifesting! A bit fluffy that, right? Wrong! So, can you think your way to a High Persuasive Performance? Nope! I was having a morning coffee and I remembered I was expecting some post. Minutes afterwards the postman pushed today’s post

Let me start with why you should care?  Here’s the hook – Having spent 20 years grinding it out, hustling, trying to deliver highly persuasive performances to win decisions, like securing promotions, getting buy-in from hard to please clients, achieving a