If you don’t know what Value-telling Content is and if you should be getting more from it, then let me share a quick insight.

Value-telling Content is all the great stuff you, like how you ‘wowed’ a client, went above and beyond, succeeded, triumphed over adversity and the list goes on. It’s all the stuff you do that can tell a story and shines a light on the value you and your business can bring. Value-telling Content is often converted into sales and marketing collateral, like case studies, testimonials, social media posts, eBooks, Reports, Presentations, and Sales pitches to name a few.

The power of Value-telling Content is based on the simple principle that evidence and proof of lived experiences are the quickest way to build credibility and trust, which is essential when trying to deliver a high persuasive performance and win the decisions you deserve, like landing that next big client.

Over the years we have identified some signs in clients that don’t recognise Value-telling Content, don’t capture it in a useful and compelling way, and more importantly, don’t use it to its full potential.  Here are 8 questions to ask of your business.

  1. Are you crystal clear on what your customers want to hear about?
  2. How are you telling your customers what they want to hear about?
  3. Are you sharing evidence, proof of lived experiences, and stories?
  4. What was the last great thing your business did?
  5. Did you capture the moment in high-definition detail?
  6. What sales and marketing collateral did you convert the moment into?
  7. Did you maximise the opportunity?
  8. Will you be able to re-use, and re-purpose the moment later?

If you are unsure of the answers, struggle to immediately think of an example, or answer no to any of the questions, you are not getting the most from your Value-telling Content and as a result missing out on a lot of opportunities.

Get in touch if you want to talk about quick and easy ways to start capturing and using Value-telling Content. We will gladly help.

Related High Value Content