Blu-J is under-pinned by our tried and tested Blu-print (our secret sauce) to set a content standard. It is simple to use and your Value-telling Content is easy to find and even easier convert into sales and marketing collateral, saving you time and effort. We provide this for less than £1 a day, per person. Not to mention a free 14-day trial period and a Blu-J guarantee. It’s risk free.
87% of people felt capturing great content was important when selling
Why is Value-telling Content so important?
We love a bit of history and like to pay homage to Aristotle who wrote one of the greatest books ever written on persuasion. It is called Rhetoric. He wrote that you need 3 things to persuade someone and these three things are at the heart of our Value-telling Blu-print. They are:
- Ethos, which is credibility
- Pathos, which is emotion
- Lagos, which is logic or reasoning
You cannot persuade someone with just one of these, you need all three in play. By using these three parts in combination you are answering the following questions for the decision maker:
Why do I trust this person, why do I care and are they right?
Blu-J Benefits
Save loads of time and money
Maximise the value of your Content
Seize more opportunity
And loads more… Learn more95% of proposals fails because content was anecdotal and value was not conveyed effectively
The Blu-J Strategy
Establish Win Themes
Focus on the important things, the stuff that will resonate with your audience the most. Set targets and keep on track. Find blind-spots and set deliberate content capture actions.
Capture Value-telling Content
Record the ideas you have and cool things you do and maximise its value using our special formulae. Work with others to get different perspectives and get social proof and endorsements like testimonials.
Create Collateral
The powerful search facility within the App will help you find the important stuff really easy and download it ready to be converted into collateral like a bid answer, a sales pitch, a performance review, anywhere you need to persuade someone.
Convince and Convert
Take advantage of our insightful science and free expert advice on all things High Persuasive Performance. Turn your collateral into a persuasive campaign to win the decisions you want.
How to deliver high persuasive performances and get the decisions you want without huge cost and loads of hard work
Claim your FREE 30-Minute Consultation with one of our experts who will share the roadmap to delivering a High Persuasive Performance, using our tried and tested Value-telling Blu-print worth £500. We will also reveal the bullet proof tactics we’ve used to for ourselves and for our clients, consistently. The session we will cover:
5 Simple, yet powerful hacks you can use to win more decisions, even if you don’t know where to start.
4 most common mistakes when trying to win a decision and how you can easily avoid them.
3 Insider secrets which help you win more decisions in as little as a week.
WARNING: Do NOT try to persuade someone before you read this shocking Free Report; The ultimate guide to giving high persuasive performances quickly and easily
The Blu-J Journal
Here's what the people say
