Why is Value-telling Content so important?
We love a bit of history and like to pay homage to Aristotle who wrote one of the greatest books ever written on persuasion. It is called Rhetoric. He wrote that you need 3 things to persuade someone and these three things are at the heart of our Value-telling Blu-print. They are:
You cannot persuade someone with just one of these, you need all three in play. By using these three parts in combination you are answering the following questions for the decision maker:
Why do I trust this person, why do I care and are they right?
Focus on the important things, the stuff that will resonate with your audience the most. Set targets and keep on track. Find blind-spots and set deliberate content capture actions.
Record the ideas you have and cool things you do and maximise its value using our special formulae. Work with others to get different perspectives and get social proof and endorsements like testimonials.
The powerful search facility within the App will help you find the important stuff really easy and download it ready to be converted into collateral like a bid answer, a sales pitch, a performance review, anywhere you need to persuade someone.
Take advantage of our insightful science and free expert advice on all things High Persuasive Performance. Turn your collateral into a persuasive campaign to win the decisions you want.
Claim your FREE 30-Minute Consultation with one of our experts who will share the roadmap to delivering a High Persuasive Performance, using our tried and tested Value-telling Blu-print worth £500. We will also reveal the bullet proof tactics we’ve used to for ourselves and for our clients, consistently. The session we will cover:
5 Simple, yet powerful hacks you can use to win more decisions, even if you don’t know where to start.
4 most common mistakes when trying to win a decision and how you can easily avoid them.
3 Insider secrets which help you win more decisions in as little as a week.
"Over the past 20 years, I have helped thousands of clients finally convey value that resonates with decision-makers without the years of hard work and trial and error most people usually have to suffer through. In more recent years, I have been able to super-charge people’s Persuasive Performances through my very own Value-telling blu-print, insightful science, and using our Blu-J Application to capture and create content that converts"
"I love my job and my team as a Talent Acquisition specialist and I am always on the lookout for hints, tips and I like to seize any opportunity to engage with my client, leadership team and candidates better. Blu-J offered some exceptional support and helped me achieve my goals. The Value-telling Blu-print is second to none"