An obvious mistake most people make when trying to persuade someone is that they make it about themselves and not about the person they are trying to convince. Too few people find out what is really important to the person

We love a bit of history here and like to pay homage to Aristotle who wrote one of the greatest books ever written on persuasion. It is called Rhetoric. He wrote that you need 3 things to persuade someone and

Some days, winning the decisions you deserve might seem like a faraway dream. But, if you implement the right strategies, you can get there far sooner than you think. We’ve outlined 5 simple, tried-and-tested techniques you can use to inspire,

Sadly, when it comes to delivering a High Persuasive Performance and winning decisions, too many people make simple mistakes which cost them dearly. If you’re not careful, you could follow in their footsteps and end up falling well short of

Far and away the most common challenge people who are trying to persuade a decision-maker will face is convincing a cynic. There is solid evidence that, on average, people are quite cynical. Interesting, in one experiment people honoured the trust