Sadly, when it comes to delivering a High Persuasive Performance and winning decisions, too many people make simple mistakes which cost them dearly. If you’re not careful, you could follow in their footsteps and end up falling well short of

Far and away the most common challenge people who are trying to persuade a decision-maker will face is convincing a cynic. There is solid evidence that, on average, people are quite cynical. Interesting, in one experiment people honoured the trust