We love a bit of history here and like to pay homage to Aristotle who wrote one of the greatest books ever written on persuasion. It is called Rhetoric. He wrote that you need 3 things to persuade someone and

Some days, winning the decisions you deserve might seem like a faraway dream. But, if you implement the right strategies, you can get there far sooner than you think. We’ve outlined 5 simple, tried-and-tested techniques you can use to inspire,