Campaigns and Initiatives

There are lots of reasons why companies may instigate a campaign or initiative, perhaps it is to drive a spike in performance, to kick-start a change or policy or even a mindset and culture. Some companies set a Campaign to create an intent focus on improving something, like safety or reducing environmental impact. Some Campaigns or Initiatives are a temporary solutions to a situation, like an international pandemic or economic downturn or they are seizing an opportunity like ‘wowing’ a client. These campaigns or initiatives tend to be temporary, but can last a long time and can lead to permanent change.